PUBLIKASI KONTEN BERKUALITAS SEBAGAI ALAT PENGUAT KEPERCAYAAN KONSUMEN DI DUNIA USAHA MODERN

Abstract

This article explores how digital platforms and content creators play a crucial role in the success of emerging businesses, particularly in the culinary sector. By leveraging social media, small businesses can strengthen branding and build consumer trust through high-quality and relevant content. A case study of a successful culinary entrepreneur illustrates that consistent and innovative branding strategies significantly contribute to business growth in a competitive market. This research employs a qualitative method, utilizing observation and in-depth interviews as data collection tools. The findings emphasize the importance of collaboration between entrepreneurs and content creators in building a strong brand, attracting customer attention, and fostering a loyal community. Moreover, the article provides practical strategies that aspiring entrepreneurs, particularly young people, can apply in starting digital-based businesses. By harnessing digital technology and creative ideas, entrepreneurs can create new job opportunities and contribute to the advancement of the local economy.