WIRAUSAHA DI KALANGAN GEN Z: STUDI KASUS USAHA KEDAI KOPI, JUS, AKSESORIS, DAN CAKE DI TASIKMALAYA
Keywords:
Entrepreneurship, Generation Zillenial, innovation, social media, case studiesAbstract
This study aims to analyze the entrepreneurship of the Zillenial Generation in Tasikmalaya through a case study of four young business actors in the fields of coffee, juice, beaded accessories, and bento cake. This research uses a qualitative method with a case study approach to explore their business experiences and strategies. Data was collected through in-depth interviews with business owners. The results of the study show that innovation, adaptation to market trends, and the use of social media as a promotional tool are key factors for their success. These young entrepreneurs are leveraging digital technology to expand their business reach, overcome market challenges, and create added value for consumers. This study concludes that entrepreneurship among the Zillenial Generation is not only an alternative career, but also a forum for innovation and creating social impact.
References
Abdurrohman & Salam, A. F. (2023). Pengelolaan Kewirausahaan dan Manajemen Keuangan Bagi Wirausaha Pemula Di Kecamatan Gunung Putri Bogor. Jurnal Abdimas Bina Bangsa, 4(2). 1396-1399.
Anggiani, S., Murtiningsih, R. S., &... (2022). The Capacity Building dalam Organisasi Bisnis dan Karakter Pengusaha Sukses Jurnal 3(2), 88-94. http://www.journal.amikindonesia.ac.id/index.php/jpni/article/view/72%0Ahttp://www.journal,amikindonesia.ac.id/index.php/jpni/article/download/72/54
Assyakurrohim, D., Ikhram, D., Sirodj, R. A., & Afgani, M. W. (2023). Metode studi kasus dalam penelitian kualitatif. Jurnal Pendidikan Sains Dan Komputer, 3(01), 1-9.
Biney, I. (2023). Adult education and entrepreneurship: getting young adults involved. Journal of Innovation and Entrepreneurship, 12(1). https://doi.org/10.1186/s13731-023-00277-0
Creswell, J. W. (1998). Qualitative Inquiry and Research Design: Choosing Among Five Traditions. Thousand Oaks, CA: Sage Publications.
Databoks, 2023. https://databoks.katadata.co.id/datapublish/2023/09/20/pengguna-internet-di- indonesia-tembus-213-juta-orang-hingga-awal-2023
De Porter, Bobbi dan Hernacki, Mike. 1992. Quantum Learning. Membiasakan Belajar Nyaman dan Menyenangkan. Terjemahan oleh Alwiyah Abdurrahman. Bandung: Penerbit Kaifa.
Dede Ansyari Guci, S. E., S. T. P. Trees, S. T. P. Supiati, S. E. Keni Kaniawati, Ir Hartati, Moh Safii, S. Kom et al. "KEWIRAUSAHAAN DAN."
Dewi, L. C., Sodiro, M. (2022). Edukasi Tentang Etika Komunikasi dan Kewirausahaan Bagi Peserta Didik Baru Melalui Program Masa Pengenalan Lingkungan Sekolah (MPLS) SMKN 4 Surabaya. 1-Com: Indonesian Community Journal, 2(2), 383-388, https://doi.org/10.33379/icom.v212,1588
Fauziddin. 2014. Pembelajaran PAUD Bermain Cerita Menyanyi Secara Islami. Bandung. PT. Remaja Rosda Karya.
Fayolle, A., Liñán, F., & León, J. (2014). Beyond entrepreneurial intentions: values and motivations in entrepreneurship. International Entrepreneurship and Management Journal, 10(4), 679-689. https://doi.org/10.1007/s11365-014-0306-7
Jaya, I. (2023). Pelatihan digital enterpreneurship untuk meningkatkan kemampuan berwirausaha bagi generasi muda pada smk miftahul falah sinar mulya kabupaten pringsewu. Near Jurnal Pengabdian Kepada Masyarakat, 3(1), 89-95. https://doi.org/10.32877/nr.v3i1.1027
Kuntadi, C., & Maidani, M. (2024). Analisis Rekonsiliasi Fiskal terhadap Perhitungan Pajak Penghasilan pada PT Dwi Putra Karya Sukses. Jurnal Mutiara Ilmu Akuntansi, 2(4), 01-07.
Mamari, F., Mondal, S., Shukaili, A., & Kassim, N. (2020). Effect of self‐perceived cognitive factors on entrepreneurship development activities: an empirical study from oman global entrepreneurship monitor survey. Journal of Public Affairs. https://doi.org/10.1002/pa.2363
Meliza, M. (2023). Menumbuhkan jiwa kewirausahaan untuk bersaing di era industri 5.0 di kelurahan pringrejo pekalongan. Jurnal Pengabdian Pendidikan Masyarakat (Jppm), 4(1), 109-115. https://doi.org/10.52060/jppm.v4i1.1096
Meyer, V., Tegtmeier, S., & Pakura, S. (2017). Revisited: how gender role stereotypes affect the image of entrepreneurs among young adults. International Journal of Gender and Entrepreneurship, 9(4), 319-337. https://doi.org/10.1108/ijge-07-2017-003.
Noni, Y. (2023). Pelatihan kewirausahaan untuk mengembangkan jiwa entrepreneurship mahasiswa di kalimantan timur. Jurnal Pengabdian Kolaborasi Dan Inovasi Ipteks, 1(5), 445-453. https://doi.org/10.59407/jpki2.v1i5.87
Nugraha, A. (2024). Peran sosialisasi dan edukasi kewirausahaan dalam membangun generasi milenial berjiwa wirausaha: studi kasus di kelurahan perdagangan i. Bumi, 2(4), 92-105. https://doi.org/10.61132/bumi.v2i4.418.
Ojeda-Beltrán, A. (2023). Characterisation of youth entrepreneurship in medellín-colombia using machine learning. Sustainability, 15(13), 10297. https://doi.org/10.3390/su151310297.
Prensky, M. (2001). Digital natives, digital immigrants part 2: Do they really think differently?. On the horizon, 9(6), 1-6.
Setyawan, M., Alwi, A., & Munirah, M. (2019). Konstruksi jiwa kewirausahaan melalui pelatihan startup digital 4.0 bagi siswa sma. JMM (Jurnal Masyarakat Mandiri), 2(1), 19. https://doi.org/10.31764/jmm.v2i1.1333.
Subekti, P. (2023). Optimalisasi potensi bambu untuk membangkitkan semangat wirausaha siswa smk muslimin di kabupaten bandung barat. Jurnal Abdi Masyarakat Indonesia, 3(6), 1751-1760. https://doi.org/10.54082/jamsi.1016.
Sudalyono, R. A. T., Prasetyaningrum, N. E., & Kusanti, J. (2023). Pelatihan Digital Marketing Dan Cara Mudah Membuat Laporan Keuangan Usaha Untuk Anggota Wirausaha Tangguh Bumi Intan Pari (Witpari) Karanganyar. Jurnal Abdimas Bina Bangsa, 4(1), 1-11.
Sujimat, D. Agus. 2000. Penulisan karya ilmiah. Makalah disampaikan pada pelatihan penelitian bagi guru SLTP Negeri di Kabupaten Sidoarjo tanggal 19 Oktober 2000 (Tidak diterbitkan). MKKS SLTP Negeri Kabupaten Sidoarjo
Suparno. 2000. Langkah-langkah Penulisan Artikel Ilmiah dalam Saukah, Ali dan Waseso, M.G. 2000. Menulis Artikel untuk Jurnal Ilmiah. Malang: UM Press.
UNESA. 2000. Pedoman Penulisan Artikel Jurnal, Surabaya: Lembaga Penelitian Universitas Negeri Surabaya.
Valentino, A. (2023). Are milenials and generation z still interested in enterprises post covid?. Milestone Journal of Strategic Management, 3(1), 51. https://doi.org/10.19166/ms.v3i1.6935.
